ONLINE COMMUNICATION AND THE SEMIOTIC AUDIT
Florentina Popa[1]
Abstract
The online environment offers to companies the possibility of opening virtual offices where they can provide information about the products and services available to the interested public. The architecture of the site, the chromatics, the tips, the icons and symbols used are a part of the firm’s identity and contribute to the formation of its image. The semiotic audit is used to analyze the messages sent by the sender and the meaning that they get in the competition context. Keywords: brand, semiotic audit, online communication, website, image
pp 99 - 108 <<download>> [1] Florentina Popa, Ph.D., is Lecturer at „Mihail Kogălniceanu” University, Iaşi, Romania; contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Last Updated on Thursday, 31 July 2014 11:46 |
Florentina POPA - ONLINE COMMUNICATION AND THE SEMIOTIC AUDIT |