Florentina POPA - ONLINE COMMUNICATION AND THE SEMIOTIC AUDIT

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Florentina POPA - ONLINE COMMUNICATION AND THE SEMIOTIC AUDIT

ONLINE COMMUNICATION AND THE SEMIOTIC AUDIT

Florentina Popa[1]

Abstract

The online environment offers to companies the possibility of opening virtual offices where they can provide information about the products and services available to the interested public. The architecture of the site, the chromatics, the tips, the icons and symbols used are a part of the firm’s identity and contribute to the formation of its image. The semiotic audit is used to analyze the messages sent by the sender and the meaning that they get in the competition context.

Keywords: brand, semiotic audit, online communication, website, image

pp 99 - 108 <<download>>

[1] Florentina Popa, Ph.D., is Lecturer at „Mihail Kogălniceanu” University, Iaşi, Romania; contact: Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir.

Mise à jour le Jeudi, 31 Juillet 2014 11:46