Sondaje 6

Din ceea ce stiu pana in prezent despre UMK, daca un prieten ar dori sa studieze la o Universitate privata si mi-ar cere parerea in privinta UMK


Odette Arhip*

Cristian Arhip*


Most research on mass media, multimedia, even new media, has been moving away from the paradigm that reduced them to a communicative function. Having a theoretic starting point in Van Gennep’s analysis[1] and the points of view of Birmingham group[2], the attention has shifted to more actors and contexts creating different meanings in the forums/fora. Thus, a possible way of enhancing the content of media concept is to associate it to quasi-rituals/daily media routine (observing how media/multimedia/new media influence human practices, program, habits, etc.) and to the contexts in which various ceremonies, forms of worship or mere rituals are mediatezed. The latter get transformed when conveyed through media and we comment upon this aspect. Due to this approach and further studies, the main benefit might be an insight into how creativity and constraint are combined inside this rather new cultural frame. Everyday use of the media can be seen as an integral part of a kind of magic spell coming over the world. One of the recurrent dilemmas in media studies refers to the extent in which media may determine and manipulate the audience. Is there any more “freedom” in the process of interpreting media messages? The powerful and subtle mediatic manipulation and the viewers’ unconditioned „faith” collaborate and create daily addiction. By linking freedom to constraint, the approach provides an appropriate framework to tackle the question of how contemporary media are involved in the social construction of virtual realities, communities, and identities.

Keywords: quasi-ritual, media, culture, magic, virtual

pp. 107-116

* Odette Arhip, Ph.D., is Professor at the Ecological University of Bucharest, Romania;

* Cristian Arhip, Ph.D., is Lecturer at the Ecological University of Bucharest, Romania;  Authors’ contact: Cette adresse email est protégée contre les robots des spammeurs, vous devez activer Javascript pour la voir.

[1] Van Gennep’s theory (1908) is presented in details in Bell’s interesting contribution.

[2] Cf. Rothenbuhler, E., Ritual Communication. From Everyday Conversation to Mediated Ceremony. London, New Delhi: Sage publications, 1998.


Mise à jour le Jeudi, 28 Novembre 2013 09:38